INTRODUCTION              Download Racing Sponsorship Info .DOC

Drag boat racing is a form of drag racing which takes place on the water rather than land. As in car drag racing, contests take place between two boats over a straight quarter mile course. Unlike drag racing on land, the boats begin from a short rolling start rather than a standing start.

Drag boat racing had reached it's professional status by the 1980's. The establishment of the International Hot Boat Association (IHBA) vaulted the sport to new levels or professionalism, and over the years has brought many improvements to customer awareness and driver safety. IHBA is solely responsible for the introduction of safety capsules on boats in the faster classes, such as the Black Draggin.

Black Draggin Racing competes in the Top Alcohol Hydro class. The boats in this class race using Methanol, commonly known as "Alcohol." They weigh 2,500 pounds, and make over 3000 horsepower. Top Alcohol Hydros reach speeds over 200 miles per hour with quarter mile times in the low 5 second range.

Black Draggin Racing operates in the advertising market of one of the most exciting and growing forms of motorsports in the United States. BDR offers a sponsor a unique opportunity to present their products to a large audience of loyal racing fans who are noted for expressing their appreciation and support for race team sponsors with customer purchases.

At this time BDR is seeking a sponsor relationship to augment our already existing race program-a relationship both durable and exciting for both parties. With Kent Price and the team's motivation to repeat as National Champions, all who participate are assured a satisfying experience.

When considering our program and the excellent exposure your company will receive, you will notice that not only will the television, radio, and print exposure be ideal, but your company's name will be seen by 300,000 enthusiasts and track spectators.

MORE ABOUT DRAG BOAT RACING

There are 100 - 200 boats entered at any given race. Boats range from 50 m.p.h. personal water crafts to 250 m.p.h. Top Fuel Hydros. The race track is a quarter mile long, and it has a computer laser timing system. The boats are given a 125' start to the starting beam light to get up on a plane and start the run. An announcer calls out the name of the boat, driver, and boat advertisers before each race on a loud speaker and on an FM radio channel. The boats are seen by as many as 10,000 - 50,000 spectators at each race.

WHY DRAG BOATS:

Advertising Makes Economic Sense

Drag boat racing's active and involved enthusiasts generate many dollars in economic activity for each of the communities that host national events. Research has shown that drag boat racing fans earmark a substantial portion of their discretionary income for the products and services they see at the races. Their brand loyalty extends across the entire range of consumer goods.

Since the introduction of drag boat racing on cable television, this sport in now able to reach a much broader audience than ever before. Races are broadcast on the SPEED channel to a national audience four months out of the year on a weekly basis. Our 2008 race schedule at this time consists of 10 races in 6 states. The World of Wheels Custom Car Show, The Mid-American Boat Show, and several other big events.

Our nationwide exposure on television has the potential to reach over 85 million households. Several of the races on the schedule will draw over 80,000 spectators.

Our race truck and trailer will travel over 13,600 miles around the country, going from California to Arizona, Oklahoma, Georgia, Alabama, and Texas. Advertising with us will allow your name to be seen on the West Coast when our trailer is on the road. Due to the success of our team we draw people to our trailer - whether it is running on the road or parked at racing events.

The Internet is the largest growing area of exposure for sponsors and their products. Black Draggin Racing's website provides updates about the team, race results, and a multimedia experience all about the Black Draggin Racing Operation. Currently there are dozens of websites dedicated to posting results, information, and photos of the racers and their machines.

Drag boat racing can be seen in the pages of Drag Boat Review, Liquid Quarter Mile, Hot Boat Magazine, National Drag Boat, Power Boat Magazine, and Full Throttle H20 Magazine. Newspapers generally cover local events with pre-race interviews, sponsorship tie-ins, updates, and post event results.

Television is above all the most valuable exposure. Drag boat racing has been seen on Speedvision, TNN Sports Channel, The Water Channel, ESPN, ESPN 2, and TLC. Speed Channel and IHBA have agreed upon a contract that will provide coverage of nearly every national event during the 2008 season. Local television also covers events.

Radio coverage of events is usually covered on a regional level of radio stations in the local area of an event broadcast live on site. These broadcasts cover interviews, results, and above all sponsorship tie-ins. Stations also do promotional spots before and during race events.

Event Promotion and Entertainment Opportunities: Team sponsors are invited to our pits during races to display their products and services, or to entertain clients at any of the events.

Name Recognition: Sponsors names and logos are displayed on the boat, truck, transport trailer, team uniforms, pit banners, souvenir t-shirts, and accessories, etc.

Regional Appearances: Corporate product and service recognition is achieved through appearances at regional and national trade shows. These opportunities include the display of the sponsor products and services, the boat, as well as personal appearances by the driver and team.

Fan Demographics:

Drag boat racing demographics are a perfect match for the marketing goals of both automotive and non-automotive companies. Many sponsors have discovered that drag boat racing delivers an upscale audience with above average discretionary income.

Although drag boat racing has long been considered a male dominated sport, new research shows that one-third of the spectators at a racing event are women. The market surveys also reveal that enthusiasts enjoy active, self-reliant lifestyles, they are educated (54% attend college), and are better paid ($53,000 average income) than the national average. They are avid consumers of products and services that fit their fast-paced lives. Racing delivers this exclusive audience more efficiently and more effectively than traditional advertising approaches. This is why drag boat racing makes economic sense for so many companies.

The Black Draggin Racing Operation is a seasoned drag boat racing team. We understand the venue of motor sports represents a unique but slightly exclusive arena of publicity for the sponsors. However, being somewhat exclusive in no means represents a limited market of return for advertising dollars. We can offer our sponsors a higher level of recognition from our fans while giving our advertisers the opportunity to stand apart in the crowd by being associated with a current National Champion Drag Boat Racing Team!

We have always used first class equipment, with a substantial inventory of back-up parts including a complete spare engine. This ensures that we are able to compete at every event regardless of breakage. We have one of the most dedicated and talented crews in the country. Our crew chief Ron Deems has over 40 years of experience building and tuning the engines that power our Top Alcohol Hydro. Our Hydro Technician Dan Day has over 25 years of experience refining how to apply the power to the water, and manage the boats handling. Our underwater gear technician Gene Yeager has over 15 years of experience working with props, drive shafts, and rudders to ensure that everything works safely and properly. The rest of our teams consists of proven veterans Bryan Sheckler and Lori Price.

Kent Price and the crew of the "Black Draggin" fine tuning it's powerful engine.

Click here for the 2008 Season
Racing Schedule!

Exposure during the off-season shows is substantial. The Kansas City World of Wheels Car Show draws 70,000 spectators in just 3 days. The Mid-American Boat Show draws around 40,000 in 3 days as well. The boat will also be available for exhibition at our advertisers' places of business upon request.

We will promote our advertisers at every opportunity. Before every run your name is announced, and also during every television interview and at every awards ceremony. Your name will be displayed on our trailer, boat, pit banner, and our teams' race shirts, as well as our promotional pictures and cards. We will also promote our advertisers through our company and racing team websites. Any amount of information our advertsiser desires on our website will be provided, and a direct link from our website to theirs will also be available.

We provide more for your advertising dollar by being one of the top teams. The recognition of being the current national champion provides a unique opportunity to have your name and products exposed to many potential customers.